Monday, August 29

Google Images: What Does Your Picture Say About You?

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Google Images: What Does Your Picture Say About You?

Google has done wonders for research. Though beneficial, we no longer have to scour shelves of books or journals in order to find the information we need. Now, we just “Google it.” Further, Google Images has given us a sort of public image gallery, providing photos, images, charts, logos, etc., whenever we need them.

However, what happens when our search query leads to something completely different? What happens if you do a personal Google Images search and your identity is shadowed by some unsavory characters? How can you avoid cases of mistaken identity?

Use the same photo. If you want to solidify your brand, everything needs to sync, including your profile pictures. After all, we take in content with our eyes first. How can you expect anyone to take you seriously if your content doesn’t match your online persona, especially your profile picture?

So, it’s a good idea to use the same headshot for your Twitter, Facebook, LinkedIn, etc. This way, your identity will at least flow from one platform to the next. However, you don’t have to be completely restrictive. For example, it’s okay to use a variety of images from the same photo shoot. As long as you look the same in the photos, your brand will continue to solidify.

Put content out there. We’ve said it before. The more content you put out there, the more prevalent your personal brand becomes. So, with every published article, freelanced material, or interview, make it a point to include a headshot or profile picture. It not only makes your brand more concrete, but also lets new readers and audience members put a face to your content. Don’t forget to use the same bio or identifiable text on your platforms either. This helps Google sync your sites together, including your images.

Always use Vizibility. Vizibility, the first SearchMe Button for Google, may be able to help identify more than just your top Google search results. Your SearchMe link–which can contain anything from your Twitter account to a link to an award you’ve won–can also direct the researcher to what you look like. This can eliminate any inquiries they may have, especially the bad material from your digital doppleganger.

It’s all about being as proactive as possible, particularly when it comes to your Google search results. Recruiters will be looking for you online. Give them every reason not to question your experience and your brand.

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